Wyrd Running

Categories:

Marketing Campaign, Events, Content Production, Photography, Editorial

Date(s): 2026

Wyrd Hour was an activation and marketing campaign for Wyrd Running. Set at a highly inconvenient time and location, we set to disrupt the usual content based around running. This was about running as a ritual, that isn't necessarily about performance or vanity stats. We set out to create a dynamic that was inclusive in the ritual, but exclusive to only those who truly wanted to make Wyrd Hour.

The compelling content forms part of the 2026 marketing and product launch campaign.