FC Kowloon

Categories:

Marketing, Branding, Apparel Design, Manufacture, Events, Content Production, Photography, Editorial

Date(s): 2022 - Ongoing

Link(s): FC Kowloon Website , Instagram ,

FC Kowloon is the flagship project that inspired 9 Dragons Studio. What started as a passion project, turned into a multidiscipliniary project, based around promoting artists through the cultural lens of football.

It started with the design and prototyping of the FC Kowloon jersey, before the limited production run of the shirt. To activate the brand we partnered with local music artists to produce long form content that provides tangible, shareable collateral that the artists in turn used for their professional creative portfolios, as well as tapping into their market and audience.

As the brand grows, we have been able to collaborate with more artists, more brands, more music labels and have a series of influential cultural touchpoints within the Kowloon community.